Thomas Hine defines packaging as "the shape and design of the packages that contain about every product we consume have been carefully calculated to stimulate consumption." We all get excited by the way something looks and feel that we have to buy this item just because it seems cool.
On a visit to Disneyland I decided to wonder in the stores and noticed that everything was either Mickey Mouse or Mickey Mouse shaped. You get drawn in first by the shape of the item, then by the vibrant colors mostly used on Disney merchandise. We might not need this item, but we want something to remember our fun Disneyland trip buy. When you walk out of the store you are hit with tons of smells from the different vendors and the restaurants throughout the park. Disneyland uses a trick where they filter the smells of churros or cookies throughout the park to make guests hungry forcing them to spend ridiculous amounts of money on junk food. As an annual pass holder I know to bring in my own snacks and drinks so I won't be tempted to spend my whole paycheck on a visit to the park. Packaging stimulates the desire to buy, according to Hine because we all see ourselves as consumers, we have the ability to buy something or just leave it where we found it. Mickey Mouse has been around for a while, he is even on a children's show, a child will want to buy anything that is in the shape of this famous mouse. Disneyland will continue to thrive because they are advertised everywhere and everyone has heard about Disneyland. Enjoy this clip of a speech Walt Disney gave on the grand opening of Disneyland in July 1955.
On a visit to Disneyland I decided to wonder in the stores and noticed that everything was either Mickey Mouse or Mickey Mouse shaped. You get drawn in first by the shape of the item, then by the vibrant colors mostly used on Disney merchandise. We might not need this item, but we want something to remember our fun Disneyland trip buy. When you walk out of the store you are hit with tons of smells from the different vendors and the restaurants throughout the park. Disneyland uses a trick where they filter the smells of churros or cookies throughout the park to make guests hungry forcing them to spend ridiculous amounts of money on junk food. As an annual pass holder I know to bring in my own snacks and drinks so I won't be tempted to spend my whole paycheck on a visit to the park. Packaging stimulates the desire to buy, according to Hine because we all see ourselves as consumers, we have the ability to buy something or just leave it where we found it. Mickey Mouse has been around for a while, he is even on a children's show, a child will want to buy anything that is in the shape of this famous mouse. Disneyland will continue to thrive because they are advertised everywhere and everyone has heard about Disneyland. Enjoy this clip of a speech Walt Disney gave on the grand opening of Disneyland in July 1955.
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