Before attending college I thought the only thing that a bookstore sold was books. The first time I entered the store I was completely shocked and thought I was in the wrong place. When you first enter you are drawn into the school apparel, recreational reading, electronics, and a variety of school supplies.
For this assignment I visited the Matador bookstore and took a look at how the store is set up and the products they sell. Directly in front is the school apparel, t-shirts, sweats, water bottles, sweatshirts. To the right is all of the recreational reading materials, no school books yet, a little bit beyond that are electronics that are able to students. To get to the textbooks you have to go towards the back of the store away from everything else. The store tries to market items at college students by giving discounts on certain products and making it seem like a good deal. They also have t-shirts geared towards parents, for example "Cal Sate Northridge Dad."
I believe that the clothing is placed in front of the store is to draw the parents and new students to support school spirit by buying apparel. I think that apparel dominates the store because there are multiple designs for sweatshirts and t-shirts with different colors that take up pretty much the whole front section. When you walk in you forget that you are in a bookstore and feel more like you are in a clothing store. Most items located in the front of the store aren't really necessary needs and those items that are necessary are located in the very back.
For this assignment I visited the Matador bookstore and took a look at how the store is set up and the products they sell. Directly in front is the school apparel, t-shirts, sweats, water bottles, sweatshirts. To the right is all of the recreational reading materials, no school books yet, a little bit beyond that are electronics that are able to students. To get to the textbooks you have to go towards the back of the store away from everything else. The store tries to market items at college students by giving discounts on certain products and making it seem like a good deal. They also have t-shirts geared towards parents, for example "Cal Sate Northridge Dad."
I believe that the clothing is placed in front of the store is to draw the parents and new students to support school spirit by buying apparel. I think that apparel dominates the store because there are multiple designs for sweatshirts and t-shirts with different colors that take up pretty much the whole front section. When you walk in you forget that you are in a bookstore and feel more like you are in a clothing store. Most items located in the front of the store aren't really necessary needs and those items that are necessary are located in the very back.
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